VOLUME 4, ISSUE 3:

• AI based Transformation on Real Banking System 4.0

Aniket Shaw,Ankana Sen,Arijit Das,Chandrashekhar Roy,Debajyoti Bhattacharjee,Anwesa Das

DOI: doi.org/10.15864/ajbmr.4301



• Exploring Consumer Purchase Intention Towards Green Electrical Equipment With Special Reference To Green Electrical Fan

Baivab Dutta, Soumika Das, Poushali Khan, Souvik Ghosh, Anala Bhattacharya, Dibyendu Chattaraj

DOI: doi.org/10.15864/ajbmr.4302



• The influence of brand knowledge and online advertising on purchase intention towards wireless headphones

Biswadeep Dev, Juin Biswas, Kiranmay Purkait, Poonam Manna, Saptarshi Das, Dibyendu Chattaraj

DOI: doi.org/10.15864/ajbmr.4303



• Examining the role of meme marketing on purchase intention - A social media marketing perspective.

Deepanjan Mukhopadhyay, Srishtika Mazumder, Srinjan Das, Subham Goon, Dibyendu Chattaraj

DOI: doi.org/10.15864/ajbmr.4304



• An Exploratory Study on the Expansion of OTT (Over the Top) Platforms and Shifting Consumer Preferences

Nishi Singh, Dr. Reetika Sehgal

DOI: doi.org/10.15864/ajbmr.4305