VOLUME1, ISSUE1:

• BLUE OCEAN STRATEGY: A marketing theory to create uncontested market space and make the competition irrelevant
Kaushik Kumar Ganguly

DOI: doi.org/10.15864/ajbmr.1101

• Impact of Lean Manufacturing in Business Excellence
Soumik Dutta*, Bikas Chandra Mandal**

DOI: doi.org/10.15864/ajbmr.1102

• Perceived Ecotourism: A Disruptive Practice
Sanjana Mondal

DOI: doi.org/10.15864/ajbmr.1103

• Post-mortem of the Kerala floods 2018 tragedy
Pritha Ghosh

DOI: doi.org/10.15864/ajbmr.1104

• Using Disruptive Innovation for Disaster Mitigation and Ensuring Supply Chain Continuity
Shouvik Chattopadhyay

DOI: doi.org/10.15864/ajbmr.1105